Wednesday 28 October 2015

Track Phone Calls With Google Analytics

Track calls made to your business with Google Analytics.


With a Google Analytics integrated application, you can begin tracking your phone calls and see the results in the Analytics dashboard. Some apps require you to procure a new phone number that you must use to track while others assign a new number, but forward those calls directly to a phone number of your choosing. A few apps in the Google Analytics Gallery do not integrate with the Analytics dashboard, but still are able to help you track phone calls. Each app's site has a slightly different set of instructions, but follows the same general steps.


Instructions


1. Go to google.com/analytics in your computer's Web browser, and hover over the "Product" tab on the top menu bar and click the "Analytics Apps Gallery" option.


2. Click the "Phone Call Tracking" link from the left-hand column under the "By Category" section.


3. Browse through the available call tracking apps and choose one that suits your personal or professional needs. As of the date of this publication, you have 20 call-tracking apps to pick from.


4. Click the title link for the app you're interested in using. On the next page, click the "Visit Site" link. Sign up for service on the website, and then follow the necessary steps to integrate Google Analytics with the site's phone number or phone tracking service.


5. Go to google.com/analytics, and then sign into your account and grab your Google Analytics tracking code. The tracking code usually begins with the letters "UA" followed by a string of numbers. It appears above the website profile.


6. Provide the Google Analystics tracking code to the call tracking website that you chose. Save the tracking code on the site, so it can begin tracking your phone calls. If the site requires any additional actions on your part, it will guide you from here, but some will not require additional steps beyond this point.

Tags: Google Analytics, tracking code, phone number, your phone calls, Analytics dashboard