Wireless Internet access can lead to increased customer loyalty.
As people have come to depend on the Internet and their devices that provide them with access, the need to get online in a variety of locations has also increased. Business owners can take advantage of this by providing Internet access to their customers and potential customers. Mobile employees can also benefit from a fast and convenient wireless Internet connection.
Attracting Customers
Offering free wireless Internet access can be used as part of a business's marketing strategy to attract and retain customers and provide an additional revenue source. Many hotels offer free wireless access as of 2011 as an additional guest amenity, and large retailers like grocery stores and bookstores contain Internet cafes. Businesses that often require long waiting periods, such as auto repair shops, may offer wireless access to help customers make use of what would otherwise be unproductive time.
Mobility
Wireless Internet allows for more mobility, which can lead to increased productivity. Tasks that were previously relegated to being performed in an office can now be accomplished anywhere there is wireless access. Workers can make use of time spent on the road and away from the workplace to keep up with email, prepare reports or study new information. Managers can deal with an urgent matter quickly by accessing information needed to solve a problem, even if they're not in the office.
New Type of Customer
Offering wireless Internet may not only help you attract more customers to your business, it may also attract a different type of customer, which can help your business grow. Someone who might not normally use your type of products or services may nevertheless stop by to make use of the wireless Internet. If they like the atmosphere, they may become regular visitors and get to know you and what your business is about, which could lead to purchasing your products or services.
In-Store Advertising
Wireless Internet can be used effectively as a form of in-store advertising. When users first log on, they can be taken to splash screen before they can navigate to their website of choice. The splash screen can be used to provide information about your business or to inform customers of special sales or promotions. You could also sell flash screen space to other non-competing local businesses to gain additional advertising revenue.
Tags: your business, Internet access, wireless access, free wireless, lead increased